About
Founded on Nasser Road.
That street taught the founder things no outside investor or competitor knows.
Our Story
Nasser Road is where Sanaa started.
Nasser Road in Kampala is not a venture capital address. It is a street of print shops, repair stalls, and small traders who have been running businesses for decades without software, without credit, and without anyone from the outside paying attention. Aguma Banks Ibrahim founded Sanaa there in 2021 because that is where the real information was. He watched how shop owners managed stock on paper, how SACCOs tracked loans in WhatsApp groups, how delivery riders paid for fuel out of pocket and waited weeks for reimbursement. He saw that the tools built in San Francisco or Nairobi did not fit these businesses. They were too expensive, too complex, or simply invisible to the people who needed them.
That proximity gave him something no competitor has: five years of direct observation across every layer of African business operations. He knows what a loan officer in Kisoro actually needs at 6 AM. He knows why a courier company in Kinshasa will adopt one platform and ignore another. He knows the exact moment in a sales cycle when a SACCO manager decides whether to trust software with her members' money. This is not market research. It is lived experience. And it is the reason Sanaa builds differently from every other company in this space.
Sanaa was founded with a simple conviction: if Africans are given tools built for our realities, they do not catch up. They lead.
"Nasser Road taught me that the people who know the most about African business are the ones no one interviews."
— Aguma Banks Ibrahim, Founder
Leadership
Who Builds This
Founded by Aguma Banks Ibrahim, Sanaa operates with a team of six across Uganda, the DRC, and South Africa. We work with financial institutions, logistics operators, and manufacturers who understand that infrastructure is built over years, not funding rounds.
3
Countries Active
37+
Financial Partners
3
Legal Entities
6
People
Our Ecosystem
What We Build
Soko 24
Online marketplace for Ugandan sellers to reach buyers across East Africa.
Commerce
Sanaa Finance
Core banking platform for SACCOs, MFIs, and community savings groups.
Inclusive Finance
Baraka 24
Logistics management for courier and delivery companies in Uganda, DRC, and South Africa. Expanding to Ethiopia.
Logistics
Sanaa Media
Print and branding services from Nasser Road, Kampala. Produced and delivered.
Print & Branding
Sanaa POS
Point-of-sale hardware and software for checkout, stock, and sales visibility.
Infrastructure
Sanaa Cloud
Managed cloud hosting and storage for businesses on Sanaa platforms.
Infrastructure
Our Journey
What has happened so far
The Beginning
Sanaa Media founded on Nasser Road, Kampala. Direct observation of how African businesses actually operate.
Sanaa Co.
Sanaa Co. registered. Sanaa Finance SaaS launched for SACCOs, MFIs, and community lenders.
Cooperative
Sanaa Finance Cooperative registered and operational. Member-owned financial institution with real loans and real assets.
Cross-Border
Baraka 24 live in Uganda, DRC, and South Africa. Soko 24 running. Financial software deployed with institutions. Team of six. Zero external investors. Expanding to Ethiopia.
Our Principles
How We Work
Built for Africa, at Global Standard
We refuse the idea that quality here should be lower. Our standards match global leaders.
Ecosystem First
Our tools reinforce each other. Finance powers commerce. Commerce creates demand for logistics. Logistics needs infrastructure.
Partnerships Over Isolation
We work with governments, universities, banks, and manufacturers across Africa, Europe, and Asia.
Affordability with Sustainability
Pricing that makes sense on the ground, while keeping the company strong for the long term.
Skills & Capacity Building
Every deployment trains staff, students, loan officers, and traders. Value stays in the community.
Community & Youth Focus
Initiatives like Sanaa Teenage Talk support the next generation.
Beyond Business
Sanaa Teenage Talk
A powerful digital economy needs not just tools, but healthy, confident people. Sanaa Teenage Talk is a safe, moderated space where teens can talk openly about life, dreams, and challenges.
No judgment. No bullying.
Just respect, listening, and guidance.
"We want every teen to feel seen and believe they have a place in building Africa's future."
For Schools, Parents & NGOs:
Partner with Sanaa Teenage Talk to bring mental health support and guidance to your community. We work with schools, churches, and youth organisations.
Our North Star
Affordable finance, strong skills, modern tools for agriculture, and software built in Africa, for Africa.
We are still building. Each SACCO digitised, each SME equipped, each student with a computer, each teen given a safe space to speak, is one more step toward the future we see.
Walk With Us
The next chapter of Africa's story will be written by those who dare to build. Our role is to provide the tools, platforms and spaces that make that possible.
Students & Teachers
SACCOs & MFIs
Small Businesses
Farmers
Global Partners
Young People
"Sanaa is being built for you, and with you."
— Aguma Banks Ibrahim, Founder